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  If the internet is an empire where consumers go to find businesses, share stories, and meet others, then Google is the emperor through which everything is organized. Google rankings play such an important role [...]

As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories [...]

As a marketing agency that has the privilege of working directly with healthcare systems, community hospitals, healthcare consultants, and physician educators and advisors, we have a broad perspective on the challenges frequently encountered in healthcare [...]

Giving a press interview (broadcast, radio, or internet based) can be quite daunting if you don’t have experience. Interviews can be stressful because you are potentially talking to millions of people and that kind of [...]

While the global business climate has grown closer together, the communication landscape has exploded into a sea of possibilities. Like the seafarers of old, those companies who want to intelligently navigate this vast sea, can position [...]

Marketing is a cornerstone of any successful business strategy. In B2B Marketing one of the most effective approaches to take is to use a case study as an example. A case study allows you to [...]

Marketing your businesses to other businesses isn’t rocket science, but it does take time and effort. Not only do you have to increase the exposure of your brand, you also have to build a strong [...]

There is a revolution happening in public relations. The Internet and social media provide alternatives to traditional broadcast and print media channels. People find out about stories that interest them from posts on social media [...]

We have wonderful news – we just bought K Squared Communications!! In this move we also brought on former K Squared team members Kate Koziol and Maeve McNaughton onto the Winger Team. The acquisition brings [...]