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Public Relations

  • The Power of Chutzpah: Why PR Professionals Need It for Success

  • How Artificial Intelligence Will Shape the Future of Marketing

                      As a public relations and integrated marketing agency, we stay abreast of what’s new in the marketing world, and Artificial Intelligence (AI) is high on our [...]

  • 5 Signs it’s Time to Scale Your Business’s PR Approach

    A common PR problem? Businesses leave PR opportunities on the table. As an agency working with B2B and B2C clients across a range of industries, we see companies scale up their PR strategy around significant [...]

  • A Week in the Life of a PR Agency

                        What really goes on behind the scenes at a public relations & marketing agency? The outcome of PR agencies’ work is everywhere – press releases, [...]

  • Pro Tips: Press Release Distribution

                        Does your business have news to share? Then it might be time to issue a press release. There are several critical ways to make sure [...]

  • B2B Public Relations Strategies for Companies Who Want to Be Seen As Thought Leaders

      For B2B companies who want to be seen as thought leaders in their market space, B2B public relations is a great way to shape and sustain a brand’s image. It’s a proven marketing strategy [...]

  • 5 Questions to Ask Before Writing a Press Release

    Everything that happens with your business doesn’t deserve a spotlight. But, of course, some news does warrant a press release. Before writing and distributing a press (also called news or media) release, ask the following: [...]

  • Karolyn Raphael Conducts Media Training Workshop

    “Get Over It” is Not an Ideal Interview Response – Are you Ready for Prime Time?

    Media Training – Get Ready for Prime Time! The media spotlight can be a pretty scary place for even the most professionally trained spokesperson, let alone an introverted entrepreneur who has never done a media [...]

  • Winger Marketing Interview Tips

    How to Feel Prepared and Confident During Your Interview Spotlight

    Being on television, radio or live on the Internet can be very nerve-wracking, especially if it’s your first time presenting in one of these mediums. Speaking or presenting, even when there isn’t an audience that [...]

  • Public Relations is an Integral Factor in Search Engine Optimization

    As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories [...]

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