As a public relations and integrated marketing agency, we stay abreast of what’s new in the marketing world, and Artificial Intelligence (AI) is high on our [...]
A common PR problem? Businesses leave PR opportunities on the table. As an agency working with B2B and B2C clients across a range of industries, we see companies scale up their PR strategy around significant [...]
What really goes on behind the scenes at a public relations & marketing agency? The outcome of PR agencies’ work is everywhere – press releases, [...]
Does your business have news to share? Then it might be time to issue a press release. There are several critical ways to make sure [...]
For B2B companies who want to be seen as thought leaders in their market space, B2B public relations is a great way to shape and sustain a brand’s image. It’s a proven marketing strategy [...]
Everything that happens with your business doesn’t deserve a spotlight. But, of course, some news does warrant a press release. Before writing and distributing a press (also called news or media) release, ask the following: [...]
Media Training – Get Ready for Prime Time! The media spotlight can be a pretty scary place for even the most professionally trained spokesperson, let alone an introverted entrepreneur who has never done a media [...]
Being on television, radio or live on the Internet can be very nerve-wracking, especially if it’s your first time presenting in one of these mediums. Speaking or presenting, even when there isn’t an audience that [...]
As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories [...]