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Message and Brand Development

  • Winger Marketing Interview Tips

    How to Feel Prepared and Confident During Your Interview Spotlight

    Being on television, radio or live on the Internet can be very nerve-wracking, especially if it’s your first time presenting in one of these mediums. Speaking or presenting, even when there isn’t an audience that [...]

  • The Power of the Press Conference: Timing, Preparation, and Best Practices

    “Press conference” is one of the most common marketing and media terms that those outside the industry are familiar with. And for good reason, it is a powerful tool for generating awareness about an event [...]

  • What if Your Body Had a Voice? Hmm . . . I Thought It Did.

    I love working in marketing and PR. I especially love that so many of our clients are in health care. It’s an area of life that I’m not only passionate about, It actually excites me [...]

  • Maximizing ROI of Advertising Dollars

    Has your company placed ads in newspapers or on the radio only to find that nobody responds? Marketing dollars should never be squandered! Many companies think they understand what media their clients listen to, read [...]

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