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  • How Artificial Intelligence Will Shape the Future of Marketing

                      As a public relations and integrated marketing agency, we stay abreast of what’s new in the marketing world, and Artificial Intelligence (AI) is high on our [...]

  • Why a Recession Can Be an Ideal Time to Invest in Marketing

                        When news of a recession looms, the marketing budget is often one of the first items on the chopping block. For many companies, maintaining or [...]

  • Social media marketing

    Using Keywords to Improve Social Media Marketing

    Social media is a powerful tool for brands, and unless there is a massive shift in users’ habits and attitudes, its value will only continue to increase in the coming years. But social media platforms [...]

  • Creative Branding

    5 Signs You Need to Rebrand Your Business

      Your business brand is not only a symbol of value but an important tool that can enhance your company’s reputation. A good brand is easy to sell, making it possible to attract prospects, build trust, [...]

  • Top 5 Marketing Trends for 2017

    What is your marketing strategy for 2017? As you evaluate marketing trends and try to determine how to prioritize and invest your marketing budget, keep your overall business goals in mind. Using the newest or coolest [...]

  • Maintaining a Consistent Approach to Branding and PR

    In today’s instant access, multi-platform online world, maintaining a consistent marketing message and a strong brand presence is more important than ever. With the rise of social media technology, information on your company is available [...]

  • How a Golf Icon Revolutionized the World of Marketing

    On September 26, Golf Hall of Famer and seven-time major winner Arnold Palmer passed away at his home in Pittsburgh. Widely regarded as one of the greatest golfers of all time, Palmer is also famous [...]

  • How Does Public Relations Training Differ From Advertising?

  • Maximizing ROI of Advertising Dollars

    Has your company placed ads in newspapers or on the radio only to find that nobody responds? Marketing dollars should never be squandered! Many companies think they understand what media their clients listen to, read [...]

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